Saturday, December 5, 2015

BLEACH London Silver Shampoo

Prepare yourselves for another rant and a half about an absolutely amazing haircare product I’ve stumbled upon! I’m no stranger to BLEACH London; a fabulous, quirky and grungy haircare brand which are most famous for their temporary hair colours. I’ve already tried a fair few of the dyes (read my review on Violet Skies here (Link)) and absolutely loved them. BLEACH London also specialise in haircare for blondes with toners, bleach kits and reconstructive masks (review Link) in their range too. Since I’ve had blonde hair for ever and I’m currently trying to get an ashier/greyer shade, I decided I’d stray away from my usual purple shampoo and try BLEACH’s offering!
I’d like to start by saying that I love the packaging for these products. The dye, shampoos and conditioners each come in these awesome screw-top bottles with the gaudy graphic design label. They may not be the most convenient, but they sure look good in your bathroom! The bottle size is 200ml; ample for a good month or so’s worth of washing. For £5, it’s no money at all, so I was eager to trial out this shampoo and see if it could ‘banish the brassiness’ from my blonde.
The shampoo itself is probably one of the most pigmented purple shampoos I’ve ever seen. Even though it’s called a ‘silver’ shampoo, the product is a deep violet which actually made me wary of leaving it on for too long the first time I tried it. It’s similar in colour to the Pro:Voke Touch Of Silver Brightening Shampoo (review), but spreads and lathers a whole lot better. It doesn’t have an overly powerful smell, and it seemed gentle enough on my skin. Just be careful about this running into your eyes, girls and guys! Take it from me!
As you can see from the image (and I’m absolutely gutted I didn’t take a ‘before’ picture) the shampoo works incredibly well to create a silvery, ashy shade of bleached blonde hair. I didn’t actually expect it to work so well! My hair before had quite obvious streaks of more gold-blonde which were visibly neutralised after one wash. I left it on for about 5 minutes, but I’m careful to alternate with a normal shampoo between washes to avoid a bright purple colour build-up. Overall though, I’m so impressed with this shampoo, it’s a firmly welcome and much loved addition to my haircare collection. No more brassiness for me!
Have you tried this Silver Shampoo by BLEACH London? Which is your favourite purple shampoo?
Lots of love,
Jasmine x



  1. I've add more blonde put in my hair but due to my natural hair colour there's a limit on how light it goes and it's really brassy and I want it light so I'm gonna buy this as it sounds perfect and I've tried touch of silver which is great but not strong enough

    Leanne |

  2. How would you say this compares to the provoke twice a week brightening shampoo? I read both reviews as I have bleached balayage ends that keep creeping back to milky brassy yellow and am looking for a fix! Have tried the provoke twice a week shampoo and intensive conditioners and the fabuloso and scott cornwall platinum conditioners as i don't want to attempt any toners that require developer by myself between top ups!


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